What should I say to my child first?

“I’m glad you told me. It’s not your fault. We’ll sort this out together.”

This matters more than any question. Blackmailers rely on shame and fear — threats like “I’ll ruin your life” stop children from seeking help (Thorn & NCMEC, 2024). The blame always lies with the blackmailer, never with the child (NCMEC; IWF).

Don’t press for details, don’t tell them off (“why did you send it?”), and don’t take their phone away as a punishment (UK Safer Internet Centre). Your child needs to know they did the right thing by coming to you.

If your child says they want to hurt themselves, or you’re worried about their safety, call emergency services straight away (999 or 112 in the UK and Ireland, 911 in the US).

What should I do in the next hour?

  1. Don’t pay. Payment rarely ends the blackmail (NCMEC). In an analysis of US reports, 27% of those who paid received further demands (Thorn & NCMEC, 2024).
  2. Don’t send anything more — no photos, no money, no codes.
  3. End contact and block the account. Don’t reply, negotiate or threaten.
  4. Don’t delete messages or the profile. Police and platforms need them (CEOP Education; NCMEC).
  5. Note down what you can — without any intimate images: the account name and link, dates and times, the wording of the threats, and where they wanted money sent.
  6. Report it (see below for your country).

How do I keep evidence without breaking the law?

Never download, copy, save or forward an intimate image of a child — not as a parent, and not “as evidence”. UK guidance for schools states plainly that doing so is illegal (UKCIS, 2024). Leave the original conversation as it is and write down the account details.

Gathering evidence must never delay getting help. If you’re unsure what to keep, leave everything as it is and call the police or a helpline.

Where do I report it?

UK

  • CEOP (ceop.police.uk) — report online sexual abuse and blackmail of a child.
  • Police — 999 in an emergency, 101 otherwise.
  • Report Remove — for under-18s, run by Childline and the IWF to help get images removed; your child will need a Childline account.
  • NSPCC helpline 0808 800 5000 — advice for adults worried about a child.

Ireland

  • Childline 1800 66 66 66 — support for children and young people.
  • Gardaí — 999 or 112.
  • Take It Down (see below) to limit the image spreading.

US

  • NCMEC CyberTipline — report.cybertip.org.
  • 911 in an emergency, or your local police.
  • Take It Down (see below).

Elsewhere

  • Your local police (112 across the EU).
  • Take It Down (see below), plus your national child helpline.

Can the photo be taken off the internet?

Take It Down (takeitdown.ncmec.org) works worldwide and anonymously: a digital fingerprint (a “hash”) is created on your device, and the image itself never leaves it. Participating platforms use the fingerprint to limit sharing. No one can promise complete removal from the internet — so don’t download or search for the image yourself.

What if my child has already paid or sent more?

They still deserve help — after sending, after paying. It isn’t too late to report. The steps are the same: no more payments, nothing more sent, nothing deleted, report it.

Blocking alone isn’t enough. In a US survey, around half of children who blocked someone were contacted again afterwards (Thorn & Benenson Strategy Group, 2021). That’s why an adult needs to know, and why the blackmailer shouldn’t get a reply from a new account either.

Many children tell no one. In a US study of 572 young victims, half hadn’t told anyone (Wolak et al., 2018). If your child told you, that took courage — and it deserves recognition.

How can I support my child over the next few days?

Stay close and don’t go back over what they “should” have done. Let them know they can talk to you any time, even if the blackmailer gets in touch again. If they’re still struggling, speak to a child psychologist or a helpline.

💛 Help first

We pick help by the country you are in, not by the website’s language. Conditions, call costs and opening hours are listed by each service. Checked 9 November 2026. Somewhere else? Child Helpline International (child helplines by country). Helplines in every country

Frequently asked questions

Should I message the blackmailer to say I’m reporting them?

No. Don’t confront or negotiate. End contact, block, delete nothing and report it.

Will taking my child’s phone away help?

No. Experts advise against it (UK Safer Internet Centre). Your child might conclude that telling you leads to punishment.

What if the photo is fake, for example made with AI?

The steps are the same: don’t pay, don’t send anything, don’t delete, report it. A fake image is still harm, and the blame lies with whoever made it and is making threats.

Can I get advice if I’m not sure it’s blackmail?

Yes. Helplines such as the NSPCC (UK) also support adults who are worried about a child.

Sources

  1. CEOP Education (NCA). (n.d.). Financially motivated sexual extortion — for parents. https://www.ceopeducation.co.uk/parents/articles/FMSE/
  2. CEOP Safety Centre. (n.d.). https://www.ceop.police.uk/Safety-Centre/
  3. Childline & IWF. (n.d.). Report Remove. https://www.childline.org.uk/info-advice/bullying-abuse-safety/online-mobile-safety/report-remove/
  4. Internet Matters. (n.d.). What is sextortion? https://www.internetmatters.org/resources/what-is-sextortion/
  5. IWF. (n.d.). Sextortion — under-18s. https://www.iwf.org.uk/resources/sextortion/under-18s/
  6. NCMEC. (n.d.). Sextortion. https://www.ncmec.org/theissues/sextortion
  7. NCMEC. (n.d.). Take It Down. https://takeitdown.ncmec.org/
  8. Thorn & Benenson Strategy Group. (2021). Responding to online threats: Minors' perspectives on disclosing, reporting, and blocking. https://info.thorn.org/hubfs/Research/Responding%20to%20Online%20Threats_2021-Full-Report.pdf
  9. Thorn & NCMEC. (2024). Trends in financial sextortion: An investigation of sextortion reports in NCMEC CyberTipline data. https://info.thorn.org/hubfs/Research/Thorn_TrendsInFinancialSextortion_June2024.pdf
  10. UK Safer Internet Centre. (n.d.). Sextortion. https://saferinternet.org.uk/online-issue/sextortion
  11. UKCIS. (2024). Sharing nudes and semi-nudes: Advice for education settings working with children and young people. https://www.gov.uk/government/publications/sharing-nudes-and-semi-nudes-advice-for-education-settings-working-with-children-and-young-people
  12. Wolak, J., Finkelhor, D., Walsh, W., & Treitman, L. (2018). Sextortion of minors: Characteristics and dynamics. Journal of Adolescent Health, 62(1), 72–79. https://doi.org/10.1016/j.jadohealth.2017.08.014 abstract
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Who prepared this and when

Written by the Ink & Brave editorial team from our evidence base; we only quote numbers from studies whose abstract or full text we have read. Each article says who wrote it and how it was checked before publication.

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